|
|
Fast food 'makes people
impatient' Researchers have claimed that daily exposure to fast food, like burgers, pizzas, and fries, could have a subliminal effect on behaviour, making people hurry regardless of whether they are pushed for time, the 'Daily Mail' reported. Moreover, gorging on fast food triggers cravings for instant happiness and reduces the impulse to save money, the study has found. Researcher Prof Chen-Bo Zhong of Toronto University, said: "Fast food represents a culture of time efficiency and instant gratification. The problem is that the goal of saving time gets activated upon exposure to fast food regardless of whether time is a relevant factor in the context. "For example, walking faster is time-efficient when one is trying to make a meeting, but it's a sign of impatience when one is going for a stroll in the park. We're finding that the mere exposure to fast food is promoting a general sense of haste and impatience regardless of the context." In fact, the researchers have based their findings on an analysis of the behaviour of a group of 57 students who're quickly shown six logos from fast food chains like McDonald's, Burger King, KFC, Subway, Wendy's and Taco Bell. They could not consciously see what they were but the subliminal effect was marked. Their reading speed was measured before and after seeing the logos and it was significantly faster afterwards. -Economic times |
|
