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Visual Communication
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Visual communication as
the name suggests is communication through visual aid and is
described as the conveyance of ideas and information in forms
that can be read or looked upon. Visual communication solely
relies on vision, and is primarily presented or expressed with
two dimensional images, it includes: signs, typography, drawing,
graphic design, illustration, colour and electronic resources.
It also explores the idea that a visual message accompanying
text has a greater power to inform, educate, or persuade a
person or audience.
Today the biggest contributor to
the field of visual communication is Pranav Mistry,who has done
magic with the gestures, a technology developed by him known as
Sixth Sense. Some other such as, Aldous Huxley is highly
regarded as one of the most prominent explorers of visual
communication and sight-related theories.
In day to day life every human
is directly or indirectly a user of graphic design. Visual
communication has a role to play in everything we buy, read,
etc. Visual communication utilizes a variety of media and
technologies to target, engross, amuse and inspire viewers. A
person who is involved in visual communication can appreciate
the diverse audiences and various mediums only if he/she has an
artistic feeling, good communication skills and shrewd business
tactics.
The above mentioned skills play
a vital role and are well-appreciated by advertising agencies,
product designers and design firms. Every individual working in
the field of visual communication should be adept with
multimedia and the latest technologies. The person should be
able to research, evaluate, devise a design and finally should
be able to realize it.
Students studying visual
communication are taught the basic physics of light, anatomy and
physiology of the eye, cognitive and perception theories, color
theories, Gestalt Psychology, aesthetics, natural reading
patterns, design principles, semiotics, persuasion,
camera/filming actions and image-types, and so forth.
People pursuing visual communications can be assured of jobs in
advertising agencies, animation work, design studios,
photography, web related work, print and publishing, media,
multimedia, radio, copywriting, films, etc. You can also train
specially to become design auditors and strategic design
planners
What Is
Visual Communications?
Visual Communications is one of the
oldest disciplines in the humanities.
Fundamentally, any image, whether sign,
typography, drawing or photograph, that
is used to communicate any idea can be
included in the field of Visual
Communications. In this way, we can see
the evolution of Visual Communications
from ancient cave paintings all the way
to modern computer graphics.
History
of Visual Communications
Visual Communications began with
stick drawings on the walls of
caves. As human societies
flourished, it expanded to include
ideograms and, eventually, the
alphabet. In the modern day, Visual
Communications is typically used to
emphasize ideas, as illustrations in
books, advertisements and corporate
logos. As technology continues to
improve, Visual Communications have
become integral to understanding
advanced scientific concepts and
simulations.
Visual
Communication is Everywhere
Today, examples of Visual
Communications are everywhere. The
typeface, photographs and drawings
in newspapers and magazines augment
written ideas, pushing the reader to
certain conclusions or providing
commentary on the written text.
Television shows and movies use
completely visual methods to portray
a narrative, while television
commercials combine Visual
Communications with a myriad of
other disciplines, such as
psychology and anthropology, to
strengthen a message or a product.
Online, website design helps dictate
a site's message and purpose and is
a crucial factor in shaping a
viewer's opinion of the website's
ideas.
Application of Visual Communication
in Today's Market
Visual Communication is most obvious
in product advertising and corporate
design. Most Visual Communications
careers are high-tech, requiring
knowledge of advanced graphics
programs, computer programming and
web design. The field is pertinent
for many occupations, from
executives of advertising companies
to illustrators of children's books.
Wherever we look Visual
Communications is ever present,
shaping our perceptions,
interpretations and opinions
Visual Communications Bachelor's Degree
The blending of art
and technology opens limitless possibilities for
creativity. A Visual Communications Bachelor's Degree
would offer the first steps to realizing such a
marriage.
Degree Overview for a
Visual Communications Bachelor's Degree
For anyone with
artistic ability and an interest in technology, a
Visual Communications bachelor's degree would be one
to pursue. This degree covers different types of
art, graphic designs, and multimedia technologies.
Mass communication through the visual arts and
technology would be the focus and a four-year degree
would provide the background and necessary hands-on
experience to enter a career where this training
would be needed.
Career Possibilities
for a Visual Communications Bachelor's Degree
Along with core
college classes, a Visual Communications bachelor's
degree offers the graduate a broad career path in
both the arts and technology. In order to find
employment in this highly specialized field, a
four-year degree is almost a must. Not only are you
prepared for the artistic design technology demands
in the field, but you are versed in the business and
marketing component through an apprenticeship. All
of these elements constitute a solid background to
bring to a career.
With a Visual
Communications bachelor's degree, salary
expectations can range from $50,000 to $90,000
depending on the area of complexity of the designing
job and the level of expertise.
Few areas today are
without graphics and/or visual components. The
demand for visuals is everywhere from business to
industry to education. The need for people in the
field of graphic designing, website designing, and
visual media communications is growing rapidly.
Someone with a Visual Communications bachelor's
degree would be prepared for a very fruitful and
creative career where artistic talents combined with
the latest technology can produce memorable and
exciting visions for the future.
Specifics for a Visual
Communications Bachelor's Degree
Since both art and
technology are a part of this degree, the courses
for a Visual Communications bachelor's degree
reflect studies in both areas. Some of the courses
may include Graphic Arts, Publishing, Programming,
Animation, Web Designing,
Advertising, Digital
Photography, and Typography.
Along with the
advancement of natural artistic creativity, the
technology skills to translate artistic images into
high definition designs would be developed. Some of
the skills attained with a Visual Communications
bachelor's degree may include Web designing skills,
Graphics and Text to Media Skills, Computer Graphics
skills,
and advertising
designing skills.
What Are the Core Courses
for a Visual Communications
Degree Program?
While Visual
Communication degree
programs vary between
colleges, certain Core
Courses are the same in all
programs. These include
courses in typography,
graphic design, illustration
and drawing.
Typography
A basic typography
course introduces the
student to the aesthetic
importance of typeface
in Visual
Communications. Students
study the functionality
of different
typographies, learning
what styles to apply in
different applications.
An introductory course
includes basic
technology programs and
applications that
produce different
typographies. A more
advanced typography
course examines
integration of
typography with other
graphic elements and
introduces
three-dimensional
design.
Graphic Design
An introductory graphic
design course
demonstrates the use of
different types of
images, whether
photographs, computer
designs, text or other
images. Students learn
to combine images to
create a cohesive piece
of art. A more advanced
graphic design course
includes page layouts,
chromatics and interface
design used in digital
graphic design for
Visual Communications.
Illustration
An illustration course
employs different
mediums, such as photos,
paintings and drawings
to represent a specific
idea. This may include a
narrative, a newspaper
article, a poem or an
advertisement. Visual
Communications uses
illustrations to link
the visual to a specific
message, to display
technical information,
to add subtle ideas to a
text or to add an
emotional element to
another form of
communication.
Drawing
The foundations of
drawing teach students
various methods of
drawing, such as
pencils, charcoals and
pastels. Students
explore different types
of subjects, from still
life to active scenes. A
basic course examines
how to create different
expressions. More
advanced courses focus
on different types of
expressions, such as a
life drawing and the
human figure.
( Courtesy:
http://degreedirectory.org )
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