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Promotional Advertising Should Be Useful and Creative
By Paul Sung


Trade markets are getting bigger every day, new companies are established every single day. With new technologies, the world has become a small city. All the companies in different countries have to compete together to be a part of the market.

Companies keep finding new ideas to make them better and special to increase the awareness of the customers. Each company wants to sell it's products, so it uses different ways to have the customer's attention. It calculates an amount in it's budget for advertisement each year. Some of the advertising ways are expensive while others are not. Large companies usually have big amounts for promoting their products. Even new established companies need to spend some money to promote their company and their products to allow people to know that there is a new product in the market.

Promotional advertising can be through putting ads in TV, radio, newspapers, magazines, put ads on boards that are displayed in the streets, or by distributing promotional gifts. Ads that are seen either on TV, radio, newspapers, magazines, or boards are easily forgotten, but promotional gifts are usually things that are useful to the customers to make them use the gifts and remember the company that gave it to them or see the logo printed on them to make the customers remember the product and use it.

Some of those promotional gifts are: pens, mugs, paperweights, computer accessories, key chains, calendars, folders, wallets, watches, lights, t-shirts, caps, mouse pads, stress toys, fridge magnets, coasters, or business card holders.

Companies choose many types of promotional items, they choose expensive gifts like: crystal paperweights, leather wallets, watches, or gold pens to give them to big customers. And not expensive gifts like: caps, mugs, t-shirts, coasters, etc. to give them to small customers, potential customers, family, employees, or to all other people.

Choosing the right promotional advertising product is important to make the promotional campaign successful. Companies should choose products that are personal and can be used everyday or useful to be displayed in front of the people all the time. They should have the right size; not too big or too small. The right shape and the right colour; not too bright or too dull. People don't like to look at and use ugly things. The more elegant it is, the more guarantee companies have that their products are to be purchased by the customers.

Before choosing your promotional products, make studies to find what people prefer. You can make surveys and ask people to what are the most useful items are that they use everyday. Study your budget and decide your items accordingly. Spend some time for your promotions, don't give all your time for manufacturing the product because you need cash to continue manufacturing. You will get that cash by convincing people about you product and you will reach that by making promotions.

Do not spend a lot of time and effort to find where to start with your promotional advertising. Just look for the most suitable promotional item that goes with your product and make it special and different. Promotional coasters are a prime example of a creative area that you can look at.

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